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Cable Giants Merge, Local TV Fights Back: Why OTA Still Matters

The cable television landscape is undergoing dramatic shifts as major providers combine their power. The proposed $34.5 billion merger between Spectrum and Cox Communications is one significant industry deal. It will fundamentally change how viewers access local television. Alongside this, Verizon’s $20 billion acquisition of Frontier Communications further concentrates market power among fewer companies. These mega-mergers raise serious questions about the future of local broadcasting. They also bring up concerns about retransmission agreements. Ultimately, this affects viewer access to critical local content.