CategoriesOpinion

Time to Let AM Radio Evolve — Why All-Digital May Be Its Only Future

The recent debate over mandating AM radio in all new cars has brought fresh attention to the AM band. Industry voices, like Gary Shapiro of the Consumer Technology Association, caution that such mandates are costly. These mandates will even stifle innovation. Instead of fighting to preserve AM in its current noisy and analog state, it’s time to consider new possibilities. What if AM didn’t have to be the scratchy, staticky, afterthought in the dashboard? What if AM sound clean, deliver metadata, and offer a compelling user experience again?

That’s not a pipe dream—it’s already possible through all-digital AM broadcasting.

CategoriesOpinion

Transforming Radio: Connecting with Today’s Audiences

Radio’s not dying. But it is moving — out of the dashboard, off the dial, and into every connected device we own. What was once a background medium is now ready to connect with listeners everywhere. This includes on their TVs, their smart speakers, their mobile phones, and in their cars.

And yet, too many broadcasters are still thinking inside the FM box.

That’s why a recent example from Pillar Media is so exciting. It’s not just exciting for what they did. It is also exciting for what it shows.