Radio’s not dying. But it is moving — out of the dashboard, off the dial, and into every connected device we own. What was once a background medium is now ready to connect with listeners everywhere. This includes on their TVs, their smart speakers, their mobile phones, and in their cars.
And yet, too many broadcasters are still thinking inside the FM box.
That’s why a recent example from Pillar Media is so exciting. It’s not just exciting for what they did. It is also exciting for what it shows.